Magical marketing strategies
for the visitor economy
that drive bookings ticket sales footfall
Hello!
If you have arrived here then you are probably someone who is interested in the visitor economy – visitor attractions, tourism, hospitality, experiences or placemaking.
I’m Kelly Ballard and I’ve been providing marketing services to businesses in the visitor economy for over 25 years. I love working in this industry and couldn’t imagine working anywhere else.
My speciality is creating marketing strategies and plans that drive footfall, ticket sales and people through the door.
Who are the Visitor Elves?
The Visitor Elves are a collective of freelance marketing specialists working behind the scenes to provide a whole host of marketing services, led by me, Kelly Ballard.
I’ve worked with visitor attractions, tours and experiences, pubs and restaurants, event promoters, Local Authorities, Business Improvement Districts (BID’s) and Destination Marketing Organisations and everything in between.
Book a free 30 minute chat now to see if I can help you
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Latest Podcast Episodes
Hear from people who work in the visitor economy of the West of England talking about their organisation, what they do, their tips for success and their story.
Ep.42 Ticketing systems: how to ensure yours is fit for purpose with Sarah Bagg
About Episode 42Ticketing Systems - Make your ticketing system work for youIn this episode, I had the pleasure of chatting with Sarah Bagg, founder of ReWork Consulting, about ticketing, EPOS, and CRM systems – the technical systems that are core to any business in...
Ep.41 Inbound travel trade and why it could be really important to your business
About Episode 41Travel Trade: the opportunity for growing high spending international travellers to the WestToday's podcast episode is all about how the travel trade can really help take our region to the world more effectively. Jon Chamberlain, Head of Marketing for...
Ep.40 Group travel and the coach tour market in 2024, with Steve Reed Tourism
About Episode 40Group Travel: The state of the domestic group market in 2024, with Steve Reed TourismFor many years, the domestic group travel or coach tour industry has been an important part of the UK’s tourism industry. Groups have historically been guaranteed...